After successfully fulfilling its promises made four months ago to the less fortunate, disabled and underprivileged, The Truly Loving Company’s TLC Promise Me campaign officially came to a close via a Recognition Ceremony on the 10th November 2010, in honour of all its participants.The campaign in collaboration with the Ministry of Women, Family and Community Development and Bernama TV as its Official TV partner saw 70 wishes granted from TLC’s four charity partners such as The Handicapped & Mentally Disabled Children Association Johor Bahru, Hospis Malaysia, National Stroke Association of Malaysia and Rumah Aman
(TLC Founder and CEO, Julia Chong)
The ceremony saw all TLC Promise Me participants receiving their certificates of appreciation from Julia Chong, CEO and Founder of The Truly Loving Company. “We are extremely delighted with the levels of engagement of our youth participants such as AIESEC Malaysia, ELC International School and Nuffnang together with caring corporations. Collectively we surpassed our expectations of our initial campaign goals and won over the hearts and minds of our respective communities by our actions”. Chong added. She later presented certificates of appreciation to the campaign’s media partners and cited that their participation enabled the campaign to highlight extraordinary stories of how youths were helping the less fortunate regardless of race, religion or creed.
(AIESEC Malaysia President Mohamad Alif)
(Nuffnang blogger Kimberly Low)
(Divya Kolakada and Thariq Rudy of ELC International School)
The audience was also treated to a story-telling session, where three selected youth participants shared their TLC Promise Me moments with the audience. Mohammad Alif, President of AIESEC Malaysia, Nuffnang blogger Kimberly Low and ELC International School head student Thariq Rudy collectively described the sense of empowerment they received by taking charge of their respective pledges and successfully fulfilling it. Ms Low aptly summed up her experience, “I am still overwhelmed and touched by the amount of support shown by not just friends but complete strangers. I’ve promised myself that whenever I feel jaded or disappointed with people, most often than not over petty, silly issues, I will always think about this amazing display of generosity, kindness and selflessness to remind myself again that there is good in this world.”
The Recognition Ceremony concluded with Chong’s remarks that TLC’s Promise Me had demonstrated to the nation that via the courage, tenacity and warmth of all its participants that lending a helping hand to the underprivileged in our society is rewarding and ultimately strengthens our ties to the communities that we all belong to.
When about her personal wish from the campaign, she replied, “As we Malaysians move together in transforming our country into a high-income nation, my personal wish is for us all to develop a culture of caring for our communities regardless of race, religion or creed. That way, the wealth of our nation’s soul is not only measured by the size of its coffers but also by the warmth of its people and its willingness to help others in need.”
































































































































































































































